Don’t be a bland brand.
Just add Salt.

Salt Collective is a SF Bay Area brand, media, PR, and marketing agency led by Eric Wolfinger, Jesse Cutler, and Shawn Scott.

We enable visionary founders to bring their ideas to the masses with full-scale brand and product innovation, creation, and execution.

What we do

Innovative brand building, expert storytelling, and hi-caliber execution for celebrity chefs, hospitality, food, beverage, and lifestyle brands.

Acclaimed Chef Lisa Dahl

Watch the trailer for the “Lisa Dahl: Blessed by Grace” short film set to premiere at Sedona Film Festival March 1, 2025.

Chef Michele McQueen

Watch the brand promo for Gussie’s “Crack Sauce”

Bespoke brand experiences people obsess over.
Just add Salt.

Salt Co. secures premier editorial placements for its lauded clientele, including feature coverage with the most influential media outlets.

PR & Markting

We curate digital and traditional advertising campaigns garnering massive national exposure. Our 360-approach through dynamic media scopes include industry-leading influencer marketing, organic/paid social media amplification, digital streaming TV ad activation, integrated social commerce, and SEO optimization.

Take your brand to the mass market. Just Add Salt.